Digital Analytics Association Symposium in San Francisco: End-to-End Data Measurement & Visualization

The annual Digital Analytics Association (DAA) San Francisco Symposium is happening on November 12^th  and this year we are happy to host the event at Google’s San Francisco office. The theme this year is end-to-end data measurement and visualization and the DAA SF chapter has lined up industry leaders who will be sharing their experiences. We are expecting a great afternoon of discussion followed by a networking reception. Below are the event details, please join us!

Our lineup of great speakers is focused on presenting real-world solutions to the challenges you face everyday. The lineup includes:

• Jim Sterne, Target Marketing and the DAA
• Jon Miller, Co-founder and VP of Marketing at Marketo
• Michelle Kiss, Partner at Web Analytics Demystified 
• Joe Megibow, SVP/GM of Omni-Channel eCommerce at American Eagle Outfitters
• Senior Manager, eCommerce Optimization at Symantec
• Laura MacTaggert, Director, Web Analysis & Optimization at Salesforce.com
• and other great speakers

By attending you will:

• Learn how today's consumer interacts with your brand and how to leverage this interaction data for success
• Discover how your analytics can drive savvy optimization across multiple channels
• Uncover how marketing attribution's data output leads to more informed marketing decisions
• Learn the latest on data visualization from practitioners and vendors 

Theme: End-to-end data measurement and visualization

When: November 12th, registration starts at 12:30, the program goes from 1:00 to to 5:30, followed by a networking reception

Where: Google San Francisco, 345 Spear Street, 6th Floor, San Francisco, CA 94105

Cost: $25 for DAA members/$75 for non-members

Event website and registration: register here.

Space is limited so register early!

Last but not least, this Symposium is organized by local DAA members and volunteers. We encourage you to become a member of the DAA and join our local efforts. Become a member and reach out to one of the local chapter leaders, Krista, Charles or Feras.

Posted by the Google Analytics team